Who owns Wonder Bread?
Wonder Bread is owned by Flowers Foods (the United States, NYSE: FLO), which has owned the brand since 19 July 2013.[1] Wonder Bread was founded in 1921 in the United States and was independent until 2013.
Key facts
- Current owner
- Flowers Foods, Inc. verified
- Owned since
- Previous owner
- Independent (1921–2013)
- Owner HQ
- 🇺🇸 United States, Thomasville, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1921
- Category
- Food › Bakery › Bread & buns
- Parent ticker
- NYSE: FLO
- Last verified
- · 1 sources
About Wonder Bread
Wonder Bread launched in 1921 and was among the first breads sold pre-sliced, from 1930, which is the origin of the phrase about the best thing since sliced bread. Flowers Foods bought the brand out of the Hostess bankruptcy in 2013.
Ownership timeline of Wonder Bread
- 2013 – present Flowers Foods [1] verified
Where Wonder Bread sits in Flowers Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Flowers Foods ownership tree →
Other brands owned by Flowers Foods in food
Latest news about Wonder Bread
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Frequently asked questions
Who is the parent company of Wonder Bread?
The parent company of Wonder Bread is Flowers Foods, a publicly listed company headquartered in the United States.
Is Wonder Bread American?
Yes. Wonder Bread originated in the United States in 1921 and its owner, Flowers Foods, is also headquartered in the United States.
Since when has Flowers Foods owned Wonder Bread?
Flowers Foods has owned Wonder Bread since 19 July 2013.
Who owned Wonder Bread before Flowers Foods?
Wonder Bread was an independent company from its founding in 1921 until Flowers Foods acquired it in 2013.
Is Wonder Bread still owned by Flowers Foods?
Yes. As of 6 September 2026, Wonder Bread is still owned by Flowers Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Flowers Foods, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 6 September 2026.
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