Who owns WholeHearted?
WholeHearted is owned by Petco (the United States, NASDAQ: WOOF).[1]
Key facts
- Current owner
- Petco Health and Wellness Company, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, San Diego, California
- Origin
- 🇺🇸 United States
- Founded
- 2016
- Category
- Pet care › Pet food › Dog food
- Parent ticker
- NASDAQ: WOOF
- Last verified
- · 1 sources
About WholeHearted
WholeHearted is Petco's own-brand pet food, launched in 2016 and positioned against national natural brands at a lower price. Retailer own-brands are a growing share of pet food, and this is among the largest of them. The retailer also removed artificial ingredients from all the food it sells, which narrowed what national brands it could stock.
Ownership timeline of WholeHearted
Where WholeHearted sits in Petco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Petco ownership tree →
Other brands owned by Petco
Latest news about WholeHearted
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Frequently asked questions
Who is the parent company of WholeHearted?
The parent company of WholeHearted is Petco, a publicly listed company headquartered in the United States.
Is WholeHearted American?
Yes. WholeHearted originated in the United States in 2016 and its owner, Petco, is also headquartered in the United States.
Is WholeHearted still owned by Petco?
Yes. As of 6 September 2026, WholeHearted is still owned by Petco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Petco Health and Wellness Company, Inc. Annual Report on Form 10-K filed 2026-03-13 — SEC EDGAR, SEC Form 10-K, published 13 March 2026; retrieved 6 September 2026.
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