Who owns Weekday?
Weekday is owned by H&M Group (Sweden, STO: HM-B), which has owned the brand since 2008.[1] Weekday was founded in 2002 in Sweden and was independent until 2008.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- H & M Hennes & Mauritz AB reported
- Owned since
- Previous owner
- Independent (2002–2008)
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 2002
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- STO: HM-B
- Last verified
- · 1 sources
About Weekday
Weekday began as a Stockholm second-hand denim shop in 2002 and became a denim-led young fashion chain. H&M acquired it in 2008 and it is the group's most subcultural brand. It came in the same purchase as Monki and Cheap Monday, three chains bought together from one Swedish owner.
Ownership timeline of Weekday
Where Weekday sits in H&M Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full H&M Group ownership tree →
Other brands owned by H&M Group in apparel, footwear & accessories
Latest news about Weekday
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Frequently asked questions
Who is the parent company of Weekday?
The parent company of Weekday is H&M Group, a publicly listed company headquartered in Sweden.
Is Weekday Swedish?
Yes. Weekday originated in Sweden in 2002 and its owner, H&M Group, is also headquartered in Sweden.
Since when has H&M Group owned Weekday?
H&M Group has owned Weekday since 2008.
Who owned Weekday before H&M Group?
Weekday was an independent company from its founding in 2002 until H&M Group acquired it in 2008.
Is Weekday still owned by H&M Group?
Yes. As of 6 September 2026, Weekday is still owned by H&M Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] H & M Hennes & Mauritz AB Annual and Sustainability Report 2025 — H & M Hennes & Mauritz AB, Annual report, published 26 March 2026; retrieved 6 September 2026.
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