Brandtree

Who owns vitafusion?

vitafusion is owned by Church & Dwight (the United States, NYSE: CHD), which has owned the brand since 1 October 2012.[1] vitafusion was founded in 2006 in the United States and was independent until 2012.

Key facts

Current owner
Church & Dwight Co., Inc. verified
Owned since
Previous owner
Independent (2006–2012)
Owner HQ
🇺🇸 United States, Ewing, New Jersey
Origin
🇺🇸 United States
Founded
2006
Category
FoodNutrition & supplementsVitamins & supplements
Parent ticker
NYSE: CHD
Last verified
· 1 sources

About vitafusion

vitafusion makes gummy vitamins for adults, a format that was previously confined to children's products, and helped turn supplements into something closer to confectionery in presentation. Church & Dwight acquired it with Avid Health in 2012 for $650 million, and it leads the American gummy vitamin category.

Ownership timeline of vitafusion

Owners of vitafusion from 2012 to 2026 Church & Dwight 2012–present Church & Dwight 2012201320142015201620172018201920202021202220232024202520262027
  1. 2012 – present Church & Dwight [1] verified

Where vitafusion sits in Church & Dwight

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where vitafusion sits in Church & Dwight Tree of 8 brands under Church & Dwight. Church & Dwight vitafusion Arm & Hammer Batiste First Response OxiClean Pepsodent (United States) and 2 more

Open the full Church & Dwight ownership tree →

Other brands owned by Church & Dwight

See the full Church & Dwight brand portfolio (8) →

Latest news about vitafusion

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Frequently asked questions

Who is the parent company of vitafusion?

The parent company of vitafusion is Church & Dwight, a publicly listed company headquartered in the United States.

Is vitafusion American?

Yes. vitafusion originated in the United States in 2006 and its owner, Church & Dwight, is also headquartered in the United States.

Since when has Church & Dwight owned vitafusion?

Church & Dwight has owned vitafusion since 1 October 2012.

Who owned vitafusion before Church & Dwight?

vitafusion was an independent company from its founding in 2006 until Church & Dwight acquired it in 2012.

Is vitafusion still owned by Church & Dwight?

Yes. As of 6 September 2026, vitafusion is still owned by Church & Dwight. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Church & Dwight Co., Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.

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