Brandtree

Who owns Under Armour?

Under Armour is owned by Under Armour, Inc. (the United States, NYSE: UAA).[1]

Key facts

Current owner
Under Armour, Inc. verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Baltimore, Maryland
Origin
🇺🇸 United States, Baltimore, Maryland
Founded
1996
Category
Apparel, footwear & accessoriesSportswear & footwearActivewear
Parent ticker
NYSE: UAA
Last verified
· 1 sources

About Under Armour

Under Armour makes performance apparel, footwear and accessories, and its HeatGear and ColdGear base layers established the compression garment as standard equipment across American team sport. It expanded into running and basketball footwear from 2009. The company was founded in 1996 by a university football player working from his grandmother's basement.

Ownership timeline of Under Armour

Owners of Under Armour from 1996 to 2026 Under Armour 1996–present Under Armour 200020052010201520202025
  1. 1996 – present Under Armour [1] verified

Where Under Armour sits in Under Armour

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Under Armour sits in Under Armour Tree of 2 brands under Under Armour. Under Armour Under Armour UA HOVR

Open the full Under Armour ownership tree →

Other brands owned by Under Armour

See the full Under Armour brand portfolio (2) →

Latest news about Under Armour

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Frequently asked questions

Who is the parent company of Under Armour?

The parent company of Under Armour is Under Armour, Inc., a publicly listed company headquartered in the United States.

Is Under Armour American?

Yes. Under Armour originated in the United States in 1996 and its owner, Under Armour, Inc., is also headquartered in the United States.

Is Under Armour still owned by Under Armour, Inc.?

Yes. As of 6 September 2026, Under Armour is still owned by Under Armour, Inc. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19 — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 6 September 2026.

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