Who owns Truly?
Truly is owned by Boston Beer (the United States, NYSE: SAM).[1]
Key facts
- Current owner
- The Boston Beer Company, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States
- Founded
- 2016
- Category
- Beverages › Beer › Cider
- Parent ticker
- NYSE: SAM
- Last verified
- · 1 sources
About Truly
Truly Hard Seltzer launched in 2016 into a category that barely existed and grew explosively for four years before the whole segment contracted. At its peak it was the second-largest hard seltzer in the United States and generated more revenue than Samuel Adams.
Ownership timeline of Truly
- 2016 – present Boston Beer [1] verified
Where Truly sits in Boston Beer
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Boston Beer in beverages
Latest news about Truly
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Frequently asked questions
Who is the parent company of Truly?
The parent company of Truly is Boston Beer, a publicly listed company headquartered in the United States.
Is Truly American?
Yes. Truly originated in the United States in 2016 and its owner, Boston Beer, is also headquartered in the United States.
Is Truly still owned by Boston Beer?
Yes. As of 6 September 2026, Truly is still owned by Boston Beer. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Boston Beer Company, Inc. Annual Report on Form 10-K filed 2026-02-24 — SEC EDGAR, SEC Form 10-K, published 24 February 2026; retrieved 6 September 2026.
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