Who owns The Ordinary?
The Ordinary is owned by Estée Lauder (the United States, NYSE: EL), which has owned the brand since 6 May 2021.[1] The Ordinary was founded in 2016 in Canada and was independent until 2021.
Key facts
- Current owner
- The Estée Lauder Companies Inc. verified
- Owned since
- Previous owner
- Independent (2016–2021)
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇨🇦 Canada
- Founded
- 2016
- Category
- Personal care & beauty › Skin care › Facial skin care
- Parent ticker
- NYSE: EL
- Last verified
- · 1 sources
About The Ordinary
The Ordinary sells single-ingredient skin care with the active compound and its concentration printed on the front of the bottle, at prices far below the category norm, an approach that made ingredient names into consumer knowledge. Estée Lauder took a minority stake in parent Deciem in 2017 and majority control in 2021.
Ownership timeline of The Ordinary
- 2021 – present Estée Lauder [1] verified
Where The Ordinary sits in Estée Lauder
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Estée Lauder ownership tree →
Other brands owned by Estée Lauder in personal care & beauty
Latest news about The Ordinary
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Frequently asked questions
Who is the parent company of The Ordinary?
The parent company of The Ordinary is Estée Lauder, a publicly listed company headquartered in the United States.
Is The Ordinary Canadian or American?
The Ordinary originated in Canada in 2016, but it is owned today by Estée Lauder, which is headquartered in the United States. So The Ordinary is a Canadian-origin brand under American ownership.
Since when has Estée Lauder owned The Ordinary?
Estée Lauder has owned The Ordinary since 6 May 2021.
Who owned The Ordinary before Estée Lauder?
The Ordinary was an independent company from its founding in 2016 until Estée Lauder acquired it in 2021.
Is The Ordinary still owned by Estée Lauder?
Yes. As of 6 September 2026, The Ordinary is still owned by Estée Lauder. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Estée Lauder Companies Inc. Annual Report on Form 10-K filed 2026-08-19 — SEC EDGAR, SEC Form 10-K, published 19 August 2026; retrieved 6 September 2026.
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