Who owns Fitbit?
Fitbit is owned by Alphabet (the United States, NASDAQ: GOOGL), which has owned the brand since 14 January 2021.[1] Fitbit was founded in 2007 in San Francisco, California and was independent until 2021.
Key facts
- Current owner
- Alphabet Inc. verified
- Owned since
- Previous owner
- Independent (2007–2021)
- Owner HQ
- 🇺🇸 United States, Mountain View, California
- Origin
- 🇺🇸 United States, San Francisco, California
- Founded
- 2007
- Category
- Internet & digital › Platforms & devices › Connected devices
- Parent ticker
- NASDAQ: GOOGL
- Last verified
- · 1 sources
About Fitbit
Fitbit made the step counter a mainstream object, selling clip-on trackers from 2009 and later smartwatches. Google acquired it in 2021 for about $2.1 billion, a deal European regulators cleared only after commitments not to use the health data for advertising.
Ownership timeline of Fitbit
Where Fitbit sits in Alphabet
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Alphabet in internet & digital
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Frequently asked questions
Who is the parent company of Fitbit?
The parent company of Fitbit is Alphabet, a publicly listed company headquartered in the United States.
Is Fitbit American?
Yes. Fitbit originated in the United States in 2007 and its owner, Alphabet, is also headquartered in the United States.
Since when has Alphabet owned Fitbit?
Alphabet has owned Fitbit since 14 January 2021.
Who owned Fitbit before Alphabet?
Fitbit was an independent company from its founding in 2007 in San Francisco, California until Alphabet acquired it in 2021.
Is Fitbit still owned by Alphabet?
Yes. As of 6 September 2026, Fitbit is still owned by Alphabet. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alphabet Inc. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 6 September 2026.
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