Brandtree

Who owns Fabuloso?

Fabuloso is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]

Key facts

Current owner
Colgate-Palmolive Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, New York
Origin
🇻🇪 Venezuela · browse countries
Founded
1980
Category
Home careHousehold cleaningSurface & bathroom cleaners
Parent ticker
NYSE: CL
Last verified
· 1 sources

About Fabuloso

Fabuloso is a multi-purpose cleaner created in Venezuela in 1980, sold in bright colours and strong scents. It is the leading household cleaner among Hispanic households in the United States and across much of Latin America. Colgate-Palmolive acquired it in 1995, and the lavender variety in its purple bottle is by far the largest seller.

Ownership timeline of Fabuloso

Owners of Fabuloso from 1980 to 2026 Colgate-Palmolive 1980–present Colgate-Palmolive 19801990200020102020
  1. 1980 – present Colgate-Palmolive [1] verified

Where Fabuloso sits in Colgate-Palmolive

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Fabuloso sits in Colgate-Palmolive Tree of 15 brands under Colgate-Palmolive. Colgate-Palmolive Fabuloso Ajax Colgate Colgate Total elmex Filorga and 9 more

Open the full Colgate-Palmolive ownership tree →

Other brands owned by Colgate-Palmolive in home care

See the full Colgate-Palmolive brand portfolio (15) →

Latest news about Fabuloso

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Frequently asked questions

Who is the parent company of Fabuloso?

The parent company of Fabuloso is Colgate-Palmolive, a publicly listed company headquartered in the United States.

Is Fabuloso Venezuelan or American?

Fabuloso originated in Venezuela in 1980, but it is owned today by Colgate-Palmolive, which is headquartered in the United States. So Fabuloso is a Venezuelan-origin brand under American ownership.

Is Fabuloso still owned by Colgate-Palmolive?

Yes. As of 6 September 2026, Fabuloso is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.

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