Brandtree

Who owns Descente (China)?

Descente (China) is owned by Anta Sports (China, HKEX: 2020), which has owned the brand since 1 February 2016.[1] Descente (China) was founded in 1935 in Japan and was independent until 2016.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
ANTA Sports Products Limited reported
Owned since
Previous owner
Independent (1935–2016)
Owner HQ
🇨🇳 China, Jinjiang
Origin
🇯🇵 Japan
Founded
1935
Category
Apparel, footwear & accessoriesSportswear & footwearOutdoor & workwear
Parent ticker
HKEX: 2020
Last verified
· 1 sources

About Descente (China)

Descente is a Japanese ski and athletic apparel brand founded in 1935, and Anta operates it in China through a joint venture agreed in 2016. It is positioned at the premium end of Chinese sportswear, above the company's own name.

Ownership timeline of Descente (China)

Owners of Descente (China) from 2016 to 2026 Anta Sports 2016–present Anta Sports 201620172018201920202021202220232024202520262027
  1. 2016 – present Anta Sports [1] reported

Where Descente (China) sits in Anta Sports

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Descente (China) sits in Anta Sports Tree of 3 brands under Anta Sports. Anta Sports Descente (China) ANTA FILA (Greater China)

Open the full Anta Sports ownership tree →

Other brands owned by Anta Sports

See the full Anta Sports brand portfolio (3) →

Latest news about Descente (China)

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Descente (China)?

The parent company of Descente (China) is Anta Sports, a publicly listed company headquartered in China.

Is Descente (China) Japanese or Chinese?

Descente (China) originated in Japan in 1935, but it is owned today by Anta Sports, which is headquartered in China. So Descente (China) is a Japanese-origin brand under Chinese ownership.

Since when has Anta Sports owned Descente (China)?

Anta Sports has owned Descente (China) since 1 February 2016.

Who owned Descente (China) before Anta Sports?

Descente (China) was an independent company from its founding in 1935 until Anta Sports acquired it in 2016.

Is Descente (China) still owned by Anta Sports?

Yes. As of 6 September 2026, Descente (China) is still owned by Anta Sports. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] ANTA Sports Products Limited Annual Report 2025 — ANTA Sports Products Limited, Annual report, published 24 March 2026; retrieved 6 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.