Who owns these 10 brands?

Ten well-known consumer brands. Name the company that owns each one today. Most people get fewer than half.

Answers are current as of 2026-09-06 and each links to the ownership record. This quiz works without JavaScript: the answers are already on the page, inside collapsed sections.

1. 1. Who owns Monopoly?

   • Pinterest
   • Blue Diamond Growers
   • Stanley Black & Decker
   • Hasbro
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   Monopoly is owned by Hasbro. See the full ownership record and sources →

   Monopoly was founded in 1935.

2. 2. Who owns Curél?

   • Meta
   • Kao
   • LVMH
   • Kering
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   Curél is owned by Kao. See the full ownership record and sources →

   Curél was founded in 1999.

3. 3. Who owns Milk-Bone?

   • J.M. Smucker
   • Meiji
   • Gap Inc.
   • Spotify
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   Milk-Bone is owned by J.M. Smucker. See the full ownership record and sources →

   Milk-Bone was founded in 1908 in New York.

4. 4. Who owns Lifebuoy?

   • Unilever
   • Shopify
   • eBay
   • Heineken
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   Lifebuoy is owned by Unilever. See the full ownership record and sources →

   Lifebuoy was founded in 1894.

5. 5. Who owns PUR?

   • Helen of Troy
   • Domino's
   • Petco
   • Essity
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   PUR is owned by Helen of Troy. See the full ownership record and sources →

   PUR was founded in 1986.

6. 6. Who owns Bershka?

   • Victorinox
   • Red Bull
   • Inditex
   • 3G Capital
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   Bershka is owned by Inditex. See the full ownership record and sources →

   Bershka was founded in 1998.

7. 7. Who owns SkinCeuticals?

   • Tingyi
   • Dr. Oetker
   • L'Oréal
   • VF Corporation
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   SkinCeuticals is owned by L'Oréal. See the full ownership record and sources →

   SkinCeuticals was founded in 1997.

8. 8. Who owns Amul Ice Cream?

   • SC Johnson
   • Snap
   • Columbia Sportswear
   • Amul
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   Amul Ice Cream is owned by Amul. See the full ownership record and sources →

   Amul Ice Cream was founded in 1996.

9. 9. Who owns Michael Angelo's?

   • Campbell's
   • Uni-President
   • Tingyi
   • Dyson
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   Michael Angelo's is owned by Campbell's. See the full ownership record and sources →

   Michael Angelo's was founded in 1993 in Austin, Texas.

10. 10. Who owns Applegate?

    • Booking Holdings
    • Conagra Brands
    • Hormel Foods
    • Mondelēz
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    Applegate is owned by Hormel Foods. See the full ownership record and sources →

    Applegate was founded in 1987.

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