Who owns the laundry detergent brands

Every laundry detergent brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.

Data as of 6 September 2026. Built from Laundry detergent.

Who owns the laundry detergent brands — Every laundry detergent brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner. Source: Brandtree, CC BY 4.0.

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<a href="https://brandtree.site/infographics/treemap-home-care-laundry-detergent"><img src="https://brandtree.site/infographics/treemap-home-care-laundry-detergent.png" alt="Who owns the laundry detergent brands" width="1200" height="700"></a>
Source: <a href="https://brandtree.site">Brandtree</a>

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Procter & Gamble (3): Ariel, Gain, Tide
Henkel (2): Persil (Henkel), Purex
Unilever (2): OMO, Persil
Church & Dwight (1): Arm & Hammer
Kao (1): Attack
Reckitt (1): Woolite

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