Who owns the breakfast cereal brands

Every breakfast cereal brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.

Data as of 6 September 2026. Built from Breakfast cereal.

Who owns the breakfast cereal brands — Every breakfast cereal brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner. Source: Brandtree, CC BY 4.0.

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<a href="https://brandtree.site/infographics/treemap-food-cereal"><img src="https://brandtree.site/infographics/treemap-food-cereal.png" alt="Who owns the breakfast cereal brands" width="1200" height="700"></a>
Source: <a href="https://brandtree.site">Brandtree</a>

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General Mills (7): Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms, Trix, Wheaties
Post Holdings (6): Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Pebbles, Post Raisin Bran, Weetabix
WK Kellogg Co (5): Froot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies
Kellanova (4): Crunchy Nut, Extra, Special K, Tresor
Nestlé (2): Chocapic, Fitness
Associated British Foods (1): Jordans
PepsiCo (1): Quaker

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