Brandtree

Remedy

A condition a competition regulator attaches to clearing a merger.

A remedy is what a regulator requires before it will allow a merger to proceed. Structural remedies change who owns what: sell this brand, sell that plant, license this trademark to a competitor. Behavioural remedies constrain conduct instead: keep supplying this customer, do not bundle these products.

Regulators generally prefer structural remedies because they are self-executing and need no ongoing supervision. For anyone tracing brand ownership, remedies matter enormously: they are the reason a brand can have two owners in two territories and the reason some mid-sized companies suddenly acquire well-known brands.

Related terms

← All terms · How ownership is determined