Divestiture closed
Asahi Group acquires Peroni and 2 other brands (2016)
Asahi Group completed the acquisition of Peroni and 2 other brands on 11 October 2016 for €2.55 billion, buying from AB InBev.[1]
AB InBev sold Peroni, Grolsch and Meantime to Asahi as part of the divestitures required to obtain competition clearance for its acquisition of SABMiller. It was the Japanese brewer's first substantial European business.
Deal facts
- Announced
- Closed
- Value
- €2.55 billion (enterprise value)
- Buyer
- Asahi Group
- Seller
- AB InBev
- Assets
- Peroni, Grolsch, Meantime
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| AB InBev | Peroni | owns | 100% | 2016-10-10 | 2016-10-11 |
| Asahi Group | Peroni | owns | 100% | 2016-10-11 | present |
| Asahi Group | Grolsch | owns | 100% | 2016-10-11 | present |
| Asahi Group | Meantime | owns | 100% | 2016-10-11 | present |
| SABMiller | Grolsch | owns | 100% | 2008-02-01 | 2016-10-11 |
| SABMiller | Meantime | owns | 100% | 2015-05-01 | 2016-10-11 |
Who owns these brands today?
- Peroni — owned by Asahi Group since 2016
- Grolsch — owned by Asahi Group since 2016
- Meantime — owned by Asahi Group since 2016
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Asahi Group Holdings, Ltd. Integrated Report 2025 — Asahi Group Holdings, Ltd., Annual report, published 31 March 2026; retrieved 6 September 2026.
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