<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Mars ownership changes · Brandtree</title><link>https://brandtree.site/company/mars</link><atom:link href="https://brandtree.site/company/mars/feed.xml" rel="self" type="application/rss+xml"/><description>Acquisitions, divestitures and ownership changes involving Mars.</description><item><title>Acquisition: Mars — Pringles, Cheez-It, Pop-Tarts, RXBAR, Nutri-Grain, Special K and Crunchy Nut</title><link>https://brandtree.site/deal/mars-acquires-kellanova-2024</link><guid>https://brandtree.site/deal/mars-acquires-kellanova-2024</guid><pubDate>Wed, 14 Aug 2024 00:00:00 GMT</pubDate><description>Mars agreed to acquire Kellanova for $83.50 per share in cash, which would add Pringles and Cheez-It to Mars Snacking and rank among the largest packaged food deals ever. The transaction required clearance in multiple jurisdictions.</description></item><item><title>Rebrand: Mars — Ben's Original</title><link>https://brandtree.site/deal/mars-renames-uncle-bens-2020</link><guid>https://brandtree.site/deal/mars-renames-uncle-bens-2020</guid><pubDate>Wed, 23 Sep 2020 00:00:00 GMT</pubDate><description>Mars renamed Uncle Ben's to Ben's Original and removed the image of an elderly Black man from the packaging, after criticism during the 2020 racial justice protests that the branding drew on a servant stereotype.</description></item><item><title>Acquisition: Mars — Extra, Orbit, Skittles and Starburst</title><link>https://brandtree.site/deal/mars-acquires-wrigley-2008</link><guid>https://brandtree.site/deal/mars-acquires-wrigley-2008</guid><pubDate>Mon, 06 Oct 2008 00:00:00 GMT</pubDate><description>Mars acquired the Wm. Wrigley Jr. Company for $80 a share in cash, financed in part by Berkshire Hathaway and Goldman Sachs. The deal created Mars Wrigley and made Mars the largest confectionery company in the world.</description></item></channel></rss>