<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Diageo ownership changes · Brandtree</title><link>https://brandtree.site/company/diageo</link><atom:link href="https://brandtree.site/company/diageo/feed.xml" rel="self" type="application/rss+xml"/><description>Acquisitions, divestitures and ownership changes involving Diageo.</description><item><title>Acquisition: Diageo — Casamigos</title><link>https://brandtree.site/deal/diageo-acquires-casamigos-2017</link><guid>https://brandtree.site/deal/diageo-acquires-casamigos-2017</guid><pubDate>Mon, 21 Aug 2017 00:00:00 GMT</pubDate><description>Diageo bought Casamigos, the tequila founded by George Clooney, Rande Gerber and Mike Meldman, for $700 million up front and up to $300 million more on performance. The price for a four-year-old brand helped set off a wave of celebrity spirits deals.</description></item><item><title>Acquisition: General Mills — Pillsbury, Old El Paso and Häagen-Dazs (North America)</title><link>https://brandtree.site/deal/general-mills-acquires-pillsbury-2001</link><guid>https://brandtree.site/deal/general-mills-acquires-pillsbury-2001</guid><pubDate>Wed, 31 Oct 2001 00:00:00 GMT</pubDate><description>General Mills bought Pillsbury from Diageo, roughly doubling its size. The Federal Trade Commission required the divestiture of Pillsbury's dessert and specialty products business to International Multifoods before clearing the deal.</description></item></channel></rss>